Agentic Layer

Synerise System Agent

A conversational AI layer that transforms natural language into platform-wide actions. Synerise System Agent is the perfect blend of Behavioral AI and agentic automation — a Working AI that orchestrates specialized agents, drives revenue, enforces guardrails, and connects to any LLM provider through an open, interoperable architecture.

Productivity built into the platform. The platform executes, your team approves.

Behavioral AI Infrastructure

Every decision grounded in behavior

Synerise predicts the next action of every person or object from real-time behavioral signals and activates it in any channel, human or agentic. Sub-millisecond inference, self-supervised foundation model. Open by design: MCP, A2A.

2.6B

decisions per day

65K

AI decisions per second

229B+

Big Data queries per month

On proprietary systems

Schema-free modeling: entities and relationships evolve without migrations
Sub-millisecond inference · self-supervised foundation model

Architecture

Three operating paths, one governance layer

Operator persona

UX

Marketing operators, loyalty program managers, campaign teams

Agent persona

MCP + Skills

Claude Code, Cursor, ChatGPT — engineering and analytics teams

DevOps persona

DX

Platform engineers, CI/CD pipelines, enterprise IT

Governance layer

Approval workflows · Audit log · Object versioning · Rollback

Synerise platform

Automations · Segmentations · Templates · Recommendations · Brickworks · Loyalty

The same approvals, audit trail and versioning on every path.

Orchestrating Vendors → Agents

Your team keeps the strategy. Synerise System Agent takes the coordination.

Yesterday

Multi-Party Coordination Tax

Every campaign required hand-offs across separate vendors and tools — each with its own briefing, ticketing, and turnaround time.

  • Creative agency
  • Data & analytics partner
  • Marketing automation vendor
  • Personalization platform
  • Email service provider
  • Reporting & BI tool

Today

End-to-End Agentic Execution

One agentic layer runs the loop in parallel, keeping humans in control of strategy and approvals.

  • SUGGESTProposes the next-best campaign or experiment from real behavioral signals.
  • PREPAREAssembles audiences, content variants, and assets ready to ship.
  • EXECUTELaunches across channels with the right cadence and guardrails.
  • SUMMARIZECloses the loop with a clear readout of what worked and what's next.

Steps run in parallel wherever possible — and that's where the structural productivity gain comes from.

The Perfect Blend

Agents

Agents built for productivity, interoperability and growth

Behavioral AI

AI Search, Ranking, Promotions, Real-time recommendations, Time optimization, Predictions

Working AI

Real, measurable value: understanding your customers, predicting their needs, and communicating with them in the right way at the right time.

Strategic Direction

Agentic AI as Strategic Direction

Synerise treats agentic automation not as an experiment, but as a core strategic pillar. It shapes how we build products, allocate resources, and define our long-term vision. This commitment is formalized across the organization — from dedicated policy frameworks to cross-functional teams driving execution.

Policy

A formal agentic AI policy governs how agents operate within the platform — defining boundaries, data access rules, compliance requirements, and ethical guardrails that ensure responsible automation at scale.

Roadmap

A dedicated agentic automation roadmap drives product development — with clearly defined milestones for agent capabilities, integration protocols, model support, and quality evaluation frameworks.

Teams

Cross-functional teams are organized around the agent ecosystem — combining AI research, platform engineering, product design, and domain expertise to deliver cohesive agent experiences.

Strategy

Agentic automation is embedded in the company's strategic plan — aligning business objectives, go-to-market positioning, and technology investments around the vision of AI-driven productivity.

Two Surfaces

An assistant in the platform. MCP in your agent.

Every Synerise user gets their own assistant in the platform. Every engineering team gets the same context through MCP, inside its own agent.

Inside Synerise

Synerise System Agent

  • Every Synerise user has their own assistant
  • Show · Monitor · Explain · Build
  • Every write waits for operator approval

The platform operator doesn't have to leave Synerise: the assistant lives in the product, knows the workspace and works with whatever that role can access.

UX path

Outside Synerise

MCP

  • Claude Code, Cursor, ChatGPT
  • Your own agent, your stack
  • Same context, same permissions

The engineering team doesn't have to open Synerise: the same context reaches Claude Code, Cursor or their own agent through MCP.

MCP + Skills and DX paths

Synerise platform

data · objects · actions · permissions — one context for both surfaces

Reads and writes

Same platform, same permissions, two ways in.

Specialized Agents

A Family of Expert Agents

Each specialized agent masters a specific domain of the Synerise platform, from workflow automation to revenue optimization.

Automation Agent
Conversational workflow builder
Active
Create an abandoned search automation with A/B test
Got it! Trigger: search without purchase within 2h. What channels for the A/B test?
Variant A: mobile push, Variant B: SMS
Done! A/B split 50/50. Push with product recommendations, SMS with a 10% discount code. Workflow created ✓
Describe your automation...
AutomationLive

Automation Agent

Designs and deploys automation workflows — triggers, conditions, and actions — through conversational instructions.

Build complete workflows from natural language descriptions
Intelligent node suggestions based on workflow contextComing Soon
Automated error detection and fix recommendationsComing Soon
Trigger, condition, and action configuration via conversation

What It Can Do

Four working modes. Growing autonomy.

Each mode asks more of the agent than the last — from answering with data to creating assets the operator then approves.

Growing agent autonomy

01

Show

Data and visualizations on demand

02

Monitor

Platform health and issues to fix

03

Explain

Configuration logic and root causes

04

Build and teach

New assets and expert knowledge

Goes through approval

Prompt Library

34 prompts. Run on a live workspace.

26 demo prompts, followed by 8 deep analyses that combine the modes in a single run. Copy any of them in one click.

33 of them were run on a live workspace via Synerise MCP. Nothing on this list is hypothetical.

01 — Show

Demo prompts · 01 / 04 · 01–07

Data and visualizations on demand

The agent pulls the results and turns them straight into a chart or product cards.

02 — Monitor

Demo prompts · 02 / 04 · 08–13

Platform health and issues to fix

The agent checks what works, what broke and where we're losing results.

03 — Explain

Demo prompts · 03 / 04 · 14–20

Configuration logic and root causes

The agent reads settings and data, then explains them in business terms.

04 — Build and teach

Demo prompts · 04 / 04 · 21–26

New assets and expert knowledge

The agent prepares rules, automations and code. And it teaches you how to use them.

Build

Teach

Deep analyses · 01–08

One question, a full investigation

Each of these runs several tools in one go: data, segmentation, modeling and activation. Analysis 07 ends in a finished dashboard; 08 returns an interactive view.

Interoperability

Open by Design

Synerise embraces open protocols to ensure its agent capabilities integrate seamlessly into any AI ecosystem. MCP and A2A compatibility make Synerise a collaborative platform, not a walled garden.

MCP Server

Synerise exposes its capabilities through the Model Context Protocol, enabling external AI systems to leverage Synerise as a tool provider.

Agent-to-Agent (A2A)

Compatible with the Agent2Agent protocol for seamless interoperability — Synerise agents can collaborate with agents from other platforms.

Claude Code plugin

A native Claude Code plugin makes Synerise a first-class tool inside the engineering agent workflow — query, configure, and act on the behavioral AI infrastructure directly from the terminal.

Any agent reads from and writes to Synerise, developers deploy from Claude Code, Cursor or Codex, and there is no vendor lock-in as your stack evolves.

Growth-Oriented Automation

Synerise System Agents by Growth Areas

Each agent maps to a concrete growth outcome. Whether you need to accelerate team productivity, drive revenue, or integrate seamlessly with external systems — there is a purpose-built agent for it.

01 — Revenue

Synerise Customer Agent

  • Agentic search across every channel
  • Behavioral signals → conversion
  • Ready for zero-click commerce

02 — Productivity

Synerise System Agent

  • Agents that can solve complex use cases
  • Equipped with full context and operational knowledge
  • Marketers as strategists, not integrators

03 — Interoperability

MCP + Plugins

  • Any agent reads from and writes to Synerise
  • Developers deploy from Claude Code, Cursor, Codex
  • No vendor lock-in as your stack evolves

Revenue, productivity and interoperability don't run in parallel. They multiply. Each vector amplifies the next, and the third lets the first two scale beyond Synerise.

Productivity Growth

13 agents · 33 sub-agents
  • Synerise System Agent

    Creating end-to-end use cases

  • Workflow Agent

    Building workflows from natural language, suggesting next nodes, generating descriptions, error fixer

  • Content Agent

    Communication content, images, banner texts, slogans

  • JS Generator

    Front-end code generation on demand

  • HTML Generator

    Landing Page / In-App / Dynamic Content code

  • Jinjava Agent

    Dynamic template expressions and logic

  • Campaign Agent

    Campaign creator, statistics generator, use case advisor, error troubleshooter

  • Loyalty Agent

    Auto-translation on move, loyalty program configuration

  • Recommendation Agent

    Model creation, configuration, IQL advanced filtering

  • General Agent

    Error troubleshooter and platform-wide assistance

  • Documentation Agent

    Conversational access to platform documentation and guides

  • Analytics Agent

    Natural-language exploration of metrics, segments, and trends

  • Data Management Agent

    Schema, attribute, and data-quality operations on demand

Revenue Growth

3 agents · 3 sub-agents
  • Synerise System Agent

    End-to-end revenue use case orchestration

  • AI Search Agent

    Agentic search mode for intelligent product discovery

Interoperability

4 agents · 7 sub-agents
  • MCP Server

    Expose Synerise capabilities to external AI systems via Model Context Protocol

  • Agent2Agent

    Seamless collaboration with agents from other platforms through A2A protocol

  • Feed Enrichment

    Automated data feed enrichment and synchronization across connected systems

  • External API Tooling

    Wrap external APIs as agent-callable tools to extend the platform's reach

Governance

Works for you, never beyond your permissions

The agent proposes; the operator decides. Before anything is created, the operator sees exactly what will exist.

01

Operator

requests a change

02

Agent

prepares the asset

03

Operator approval

Deny · Allow once · Always allow

04

Write to Synerise

aggregates · expressions · segmentations, within role permissions

The operator sees exactly what will be created before it exists — and the agent acts only within the operator's permissions.

The agent asks for permission before creating an aggregate
Before an aggregate is created, the agent asks for permission

Approval in the product

Permission before every write

01 — Human in the loop

Every write action waits for approval. The operator sees exactly what will be created and decides: deny, allow once or always allow.

02 — Role-based access

The agent creates assets (aggregates, expressions, segmentations) only within the role permissions of the user or operator it acts for.

Agentic Orchestration

From one sentence to a complete workflow

Prompt

“Build a workflow where we will prepare an email campaign with news for the FAN group and after a week we will check whether they have reached the SUPER FAN level and if so, we will send them a thank you note.”

Agent · a few seconds

01

Audience

FAN segment

02

Email

news for the group

03

Wait

7 days

04

Profile filter

SUPER FAN level?

05

Thank-you note

email

The draft lands on the canvas — the operator adds content, approves assets and launches. A complete journey in seconds.

Workflow built by the agent on the automation canvas
The draft lands on the canvas; the operator completes and launches it

Workflow on the canvas

A draft on the canvas. The decision is yours.

01 — The agent prepares the workflow

Audience, email, delay, profile filter and thank-you note: a complete journey in a few seconds.

02 — Data activated by agents

The FAN segment and the SUPER FAN level drive the customer journey with no manual setup.

03 — Human in the loop

The workflow lands on the canvas as a draft. The operator fills in the content, approves the assets and decides whether to launch it.

Development Direction

Where We're Heading

From guiding principles and meta-agent architecture to the roadmap ahead — these are the key pillars shaping the strategic direction and next generation of Synerise System Agent.

Intent-Driven Operations

Users express goals in natural language. The agent translates intent into executable actions across the entire Synerise platform — no manual configuration needed.

Natural Language to Action

Every platform capability is accessible through conversation. From building segments to launching campaigns, the agent bridges human intent and system execution.

Agent Orchestration

A meta-agent architecture coordinates specialized agents, routing tasks to the right expert while maintaining context and guardrails across the conversation.

The Synerise System Agent Architecture

Synerise System Agent functions as a Productivity OS — a single conversational interface backed by system prompts, guardrails, a memory system, and rich data contexts that routes user intent to specialized agents.

Intelligence Agent

A dedicated agent that continuously learns from platform-wide signals — user behavior, campaign outcomes, conversion patterns — to surface proactive insights, detect anomalies, and recommend next-best actions before they are requested.

Next step

Run these prompts on your own workspace

An in-platform assistant for operators, MCP for the engineering team. Same context, same permissions, same audit trail.

First step: pick three prompts from the library above and run them on your own data.