The online bookstore TaniaKsiazka.pl is one of the largest e-commerce businesses operating in northeastern Poland.
Range
Employment
Challenges
Effective Omnichannel Communication:
The real challenge was finding a solution that could manage in big scale, update data in real-time, and ensure consistent communication across all channels from a single platform.
Standing Out During Peak Shopping Periods:
Taniaksiazka.pl needed a solution that would allow it to utilize data during the Black Week period to stand out among competitors and respond in real-time to customer needs.
Solutions
Using real time in all communication channels: email, sms, web push
Two automation scenarios in the Synerise platform, for active and inactive users
Results
10%
higher average cart value for VIP customers during Black Week
