Blog

The World Economic Forum has announced the list of laureates for its prestigious Young Global Leaders 2025 program. Among the honorees—as the only representative from Poland—is Jarosław Królewski, CEO and co-founder of Synerise, owner and president of Wisła Kraków Footbal Club, and lecturer at AGH University of Science and Technology in Kraków.

In this Part 3 of our series, we walk you through the latest server-side enhancements we've implemented. Some highlights include: ✅ Effective cancellation of long-running requests with interruptible mechanisms ✅ Enhanced error handling and deadline management for improved system resilience ✅ Simplified extensibility through the Template Method pattern for adding new gRPC methods

dunnhumby and Synerise partner to bring AI-powered customer insights and real-time automation to retailers and brands. Partnership combines dunnhumby’s customer data science expertise with Synerise’s real-time behavioural AI technology, enabling smarter, data-driven decision-making and activation at scale

In this article, we dive deep into the technical challenges and solutions behind building a gateway server capable of handling millions of requests per minute. From optimizing user-facing requests to efficiently managing analytic queries, we explore how we tackled performance bottlenecks with custom thread pools, coroutines, and gRPC. 🔧 Key Insights: * Achieving sub-150ms latency for high-frequency, small requests. * Designing a thread pool to maximize throughput without slowdowns. * Leveraging C++20 coroutines for optimal concurrency and minimal thread switching. * Integrating gRPC for scalable, non-blocking request handling.

BaseModel.ai brings its industry-leading AI foundation models to the Snowflake Marketplace, enabling organizations to transform raw behavioral data into actionable insights securely within their Snowflake environment.

Empik has enhanced its shopping experience by integrating Synerise’s AI-driven platform, creating a seamless transition between online and offline channels. This collaboration has significantly improved personalization and real-time product recommendations, boosting customer satisfaction and driving sales.

Orange Poland faced the challenge of retaining and engaging users within their mobile app. The solution? A Memory Card Game that showcased their products and kept users coming back for more. With the Synerise Mobile SDK and in-app feature, Orange integrated the game seamlessly, seeing impressive results: over 110,000 players and over 253,000 game completions in just two weeks!

Synerise, a deep-tech company specializing in AI-driven behavioral modeling and big data solutions, has announced a significant $8.5 million investment from VTEX (NYSE: VTEX) and renowned business angels as part of its Series B+ funding round. This strategic investment will bolster Synerise’s expansion into new markets and reinforce its position as a global leader in behavioral AI.

Discover how Orange Polska & Synerise Transform Customer Journeys with collaborative efforts to prioritize a seamless customer experience, blend in-store and online interactions effectively, and leverage stores to encourage app downloads. We address the challenge of connecting different purchase process stages and introducing advanced solutions to enable a smooth transition from in-store to online. Orange's innovation showcases the flexibility and potential of automation and analytics in delivering tailored services.‍

In this article, we will shed light on the solutions that Synerise provides in the domain of in-app messaging, offering intuitive templates and sharing practical business scenarios that can be effortlessly implemented in your business.

Step into the world where AI meets commerce. Our article "The Role of Predicting Market Needs" dives into the journey from basic analytics to sophisticated AI-driven predictive models. Uncover how these advancements are not just predicting but also creating the future of customer engagement.

Synerise, a global deep tech innovator in behavioral AI and big data technology, proudly announces the strategic appointment of Simon Hay as its new Executive Chairman. Hay, former Global CEO of dunnhumby, brings a distinguished 25-year legacy in customer data science, track record in leading transformative growth and business leadership, poised to propel Synerise towards unprecedented global growth and innovation in AI and big data technology.

Cross-promotional campaigns are a great way to boost traffic, brand awareness, and sales. Synerise is a platform that can help you implement cross-promotional campaigns quickly and easily, with full control over distribution and code-burning, and effective integration with customer loyalty programs.

Loyalty programs are a great way to keep your customers coming back for more. Get inspired by the scenarios described in our new article and enhance your customers' experience with new opportunities and activities they will admire. With Synerise there are lots of ways to optimize your loyalty program to get even more value out of it.

Are you facing a challenge in how to approach loyalty points cancellation? Find our solution to this challenge in our article “Loyalty points balance management with Synerise.” by Marek Świderski - our Solution Architect and Loyalty Expert. We present a Use Case on batch cancellation of loyalty points for 5 million users in a few hours, followed by communication sent via email. All in Synerise App.

Rolling expiration of loyalty points in Synerise offers a flexible and dynamic approach, encouraging customers to use their points before they expire while minimizing the number of abandoned points. Although it may be more complex to configure and manage compared to batch expiration, the benefits typically outweigh the challenges for most businesses.

We are excited to announce our new integrations with leading Cloud Storage solutions! You can now effortlessly export various types of data from Synerise to your preferred Cloud Storage provider, including Google Cloud Storage, Azure Blob Storage, and Amazon S3. Leveraging Synerise's robust data collection, analysis, and segmentation capabilities, you can gather valuable insights about your customers and seamlessly transfer them to your Cloud Storage solution for further processing and use according to your business goals and needs. Learn more about these integrations and improve your data management today!

Synerise is now integrated with WhatsApp, the world's most popular messaging app! 🚀 Release your creativity and create the most unique and personalized business scenarios for your customers using this new seamless integration. Initiate conversations with your customers and reach them with the most compelling messages, creating a stronger connection and making interactions more personal. Be among the pioneers to implement this game-changing integration and experience how it can take your communication to new heights! Don't wait, be the first to unleash its full potential! ✨

The cloning function is now also available for AI recommendations! Now you can clone your recommendation campaigns, including all types, filters, and sections, between workspaces. If you are juggling multiple workspaces, each dedicated to a different market, this will be a breakthrough solution for you that enables you to manage your campaigns more efficiently and have more time for those crucial tasks that require your attention 💡

Explore how Synerise simplifies data processing for businesses in our latest article. 📃 Handling a large volume of data can be a daunting task, but with Synerise it becomes an enjoyable experience. Our new article dives deep into how Synerise addresses the common challenges that companies face in day-to-day data processing. Discover Synerise solutions for: ✅ Real-time enrichment of the platform with up-to-date data from various sources, 🔄 Seamless data transformation guaranteeing top-notch data quality, 🌐 Integrations with various platforms, ensuring smooth data flows between systems, 🚀 Automate processes to maximize the potential of the data used.

Discover how Orange Polska, with Synerise and Infobip's help, harnessed the power of RCS (Rich Communication Services) to reshape customer experiences🚀 Read the full article to explore: 🌀How RCS communication elevates engagement 🌀Enhancing customer experiences with AI recommendations 🌀Real-world examples of RCS-powered campaigns Unlock insights into Orange's success and how they're shaping the future of customer communication. 📲🚀

Promotions and coupons have always been important aspects of a successful business. This truth becomes even more obvious in today's competitive environment. As more e-commerce businesses emerge to compete for attention and money, only those with a successful promotional strategy will ultimately be able to maintain power. In our new article, you'll learn the difference between these two marketing techniques and how you can take advantage of them with Synerise.

Coupons are an important ingredient in your customer acquisition strategy. By offering coupons and promotional codes, you effectively attract and retain new customers while encouraging repeat visits from existing ones. In our new article, we'll show you how to make your business thrive by effectively using coupons, discounts, and promotional code campaigns.

Online surveys, like satisfaction surveys or contact forms, have a great value not only for marketers but can also be used in market research, HR, UX, enriching customer behavioral profile, testing knowledge, and many more.

The Omnibus Directive is an important legislation that has broad implications for online retailers. In order to avoid incurring penalties for violating the introduced regulations, we recommend that you comply with the new obligations as soon as possible, making sure that you follow all the new rules and policies.

Discover the power of Synerise Propensity predictions! 🚀 Using predictive analytics, companies can reach their audience more effectively, leading to increased sales and lower marketing costs.💰 Our new blog post elaborates on this topic, so be sure to check it out and see how Synerise Propensity can help your business thrive! 💡