Synerise | BaseModel.ai Launches Native App on Snowflake Marketplace, Empowering Organizations with AI Predictions on Behavioral Data

Empowering Organizations with AI-Powered Insights, predicting behaviors

BaseModel.ai automates the complex and time-consuming processes of data understanding and preprocessing. Its foundation models are trained on first-party data, never leaving the customer's secure Snowflake environment. Behavioral foundation models are then effortlessly fine-tuned for specific business tasks. This approach significantly reduces the time from idea to results, allowing enterprises to build and deploy AI models in as little as one week.

"Our mission is to empower data science teams to focus on what matters - choosing the right problems, rapid experimentation, interpreting results, and refining in a tight feedback loop with business. BaseModel alleviates the burden of modeling pipeline creation and maintenance while improving model accuracy beyond state-of-the-art. With our groundbreaking approach, data scientists become 10x more productive and their impact on business grows significantly."

- said Jack Dąbrowski, Chief AI Officer at BaseModel.ai

"By launching our native app on the Snowflake Marketplace, we're making it even easier for organizations to harness the full potential of their behavioral data securely and efficiently."

Key Benefits of BaseModel.ai on Snowflake Marketplace

State of the Art performance: Enables 10x faster predictive behavioral AI model creation, with unparalleled model quality proven in real-life business scenarios as well as benchmarks against top AI powerhouses.

Automated Data Transformation: Eliminates manual data handling by automating the preprocessing of raw behavioral data.

Rapid Deployment: Reduces time from idea to actionable results from months to days, accelerating AI adoption and tightening the experimentation feedback loop.

Scalable and Flexible: Easily create multiple AI models for different business scenarios without the need for separate projects.

Secure and Compliant: Operates entirely within the customer's Snowflake environment, ensuring data privacy and compliance with enterprise-grade security standards.

Benchmarks:

Synerise's BaseModel significantly outperforms Meta AI's HSTU in sequential recommendation tasks, achieving up to 292.4% improvement over previous state-of-the-art models like SASRec. Additionally, BaseModel offers superior training and inference efficiency, completing processes in a fraction of the time required by HSTU.

Synerise's BaseModel surpasses TIGER in sequential recommendation tasks, achieving up to 61.57% improvement over TIGER's results on the same datasets. Additionally, BaseModel's training and inference processes are significantly faster, as it avoids the computationally intensive beam-search decoding used in TIGER.

Proven Business Impact

BNP Paribas has become the first Polish bank to implement Synerise's BaseModel.ai, an advanced AI solution that automates the transformation of raw data into comprehensive behavioral profiles, allowing for more personalized and timely customer offerings. This collaboration aligns with BNP Paribas's strategy to enhance digital services and customer experience through innovative technologies.

Expanding AI Horizons in the Banking Sector

Following the successful deployment in the retail client segment, BNP Paribas plans to extend the use of BaseModel.ai to its SME and corporate customer segments.

„The Bank is a ‚bank of good decisions’ - both the ones we make and the oneswe help our clients make. To make the right decisions, accurate data is critical.Working with Synerise, we have developed advanced behavioural profiles (UBR)that reflect our customers’ behavioural history, activities and preferences. This hasenabled us to analyse and personalise the offer even more accurately. Customersbenefit from more relevant messages and offers tailored to their individualneeds, and we can respond more quickly to their changing expectations. Thisincreases customer satisfaction and loyalty. Combining advanced data analyticswith the latest AI technologies also optimises the cost of marketing campaignsand analysis processes, delivering measurable business benefits.”

- says Anna Stepanów, responsible for Artificial Intelligence and Analytics Solutions atBank BNP Paribas.

Better Together with Snowflake‍

In our partnership Snowflake brings the secure, scalable, and performant foundation—enabling virtually unlimited concurrency and rapid elasticity. Synerise based on its expertise adds a layer of BaseModel.ai – first private foundation model for behavioral data. Together, we transform raw data into intelligent predictions and recommendations with unprecedented speed (measured in days) and accuracy.