London, UK, 04 February 2025 | dunnhumby, the global leader in customer data science, has today announced a strategic partnership with Synerise, a pioneer in real-time behavioural AI predictions and automation. This partnership brings together two AI powerhouses to advance the future of retail through cutting-edge technology and data-driven insights and activation.
With AI creating new opportunities for retail, this partnership will allow retailers and brands to seamlessly connect multiple data sets and customer touchpoints. By harnessing AI driven insights, they can predict “next best action” across personalisation, loyalty, pricing, promotions and retail media, executing it immediately at scale.
dunnhumby has been at the forefront of customer science for over 35 years, leveraging its expertise in data-driven decision-making to help retailers and brands worldwide. The partnership with Synerise represents a major milestone, combining dunnhumby’s deep customer insight expertise and solutions with Synerise’s cutting-edge real-time behavioural AI-models and workflow automation. Synerise, a world leader in AI and big data, has proven its expertise in both scientific competitions and real-world business. Specialising in retail, banking, and commerce, it makes over one billion autonomous AI-driven decisions every day which translates into better service personalisation, more efficient management, and a competitive advantage for its clients.
The strategic partnership will see dunnhumby clients benefitting from:
Josh Bottomley, CEO of dunnhumby, says:
dunnhumby helps retailers and CPG brands make smarter decisions. As AI and technology become increasingly pervasive, we are strengthening our ecosystem with partners that supercharge our science and help our clients put their customers at the heart of every decision and experience. This partnership with Synerise further reinforces our leadership in the customer science landscape.
Jaroslaw Krolewski, CEO of Synerise, says:
We are passionate about using automated, world beating AI, in real time across multiple sectors. We are very excited to bring together our technology and science with the deep retail expertise and customer science that dunnhumby has built, and uses so successfully. dunnhumby is a company we have always studied and admired. To partner with dunnhumby to use real-time AI to predict the behaviour of people and machines, and to act instantaneously, is very important for us.
Media contact: dunnhumby, gavin.greene@dunnhumby.com
About dunnhumby
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.
With deep heritage and expertise in retail — one of the world’s most competitive markets, with a deluge of multi-dimensional data — dunnhumby today enables businesses all over the world, across industries, to be Customer First.
The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley’s, and L’Oréal. Learn more at https://www.dunnhumby.com/
About Synerise
Synerise is a deep-tech company founded in Krakow, Poland. It provides advanced and proprietary AI and big data technology in more than 150 markets, supporting over 1 billion AI-driven autonomous decisions daily. Synerise offers a SaaS platform that allows organizations to store, process, and analyze data in real-time, leveraging AI to personalize experiences, predict future trends, and optimize business operations. Synerise is science-oriented, its talented team focus on AI and automation that delivers unbeatable results that reduces complexity and cost. Synerise wins multiple awards for its world beating results in AI and behavioral modeling.
Beyond its commercial platform, the company offers open-source projects to support AI across multiple sectors including cancer and drug development and supports educational initiatives, scientific research, and community projects.
For more information about Synerise and its advanced AI and big data technology solutions, visit https://www.synerise.com