Simon Hay Appointed as Executive Chairman at Synerise, Set to Scale AI Innovations

SAN FRANCISCO, December 6, 2023 (Newswire) - Synerise, a global deep tech innovator in behavioral AI and big data technology, proudly announces the strategic appointment of Simon Hay as its new Executive Chairman. Hay, former Global CEO of dunnhumby, brings a distinguished 25-year legacy in customer data science, track record in leading transformative growth and business leadership, poised to propel Synerise towards unprecedented global growth and innovation in AI and big data technology.

Dunnhumby.com, the company that Simon Hay led as global CEO, is renowned for its expertise in customer data science. Founded in the UK in 1989, dunnhumby revolutionized the retail sector by developing the Tesco Clubcard, a pioneering customer loyalty program. This innovation not only transformed Tesco into the UK's largest food retailer but also positioned dunnhumby as a global leader in customer data projects. Under Hay's leadership, dunnhumby, transformed the retail sector. During his 25-year tenure at dunnhumby, Hay spearheaded the company's growth and expansion, especially in the United States, showcasing his exceptional ability to drive transformation in data-driven businesses. His extensive experience will now be a guiding force at Synerise, enhancing the company's strategic direction and innovation in AI and big data solutions. 

Hay joins Synerise to focus on scaling its groundbreaking product BaseModel.ai – a cutting-edge foundational AI platform, that offers unparalleled efficiency in processing behavioral data, making it a game-changer in the industry. 

His extensive background in technology, data science, and business development makes him an invaluable addition to the Synerise team. His proven ability to navigate complex market landscapes and drive sustainable growth aligns perfectly with Synerise's mission. 

"I am thrilled to be joining Synerise, a company excelling in the global AI arena, especially at a time when the team is achieving such remarkable milestones in AI. The opportunity to be part of a company that is not only competing with but also outperforming global tech giants is a privilege. I look forward to contributing to our shared success and continuing the company's impressive trajectory. My previous experience was immensely rewarding, and I am eager to bring my experiences to Synerise, pushing the boundaries of AI and big data technology even further. I am particularly excited about scaling BaseModel.ai, which represents a significant advancement in applying AI to behavioral data, enhancing decision-making and customer understanding." - said Simon Hay.

As Executive Chairman, Hay will play a key role in shaping the strategic direction of Synerise. He will focus on driving innovation, expanding global reach, and reinforcing Synerise's position as a market leader in data-driven solutions. This appointment marks a significant step in Synerise's journey towards becoming a global powerhouse in the technology sector. With Simon Hay at the helm, the company is set to redefine industry standards and deliver unparalleled value to its clients. Hay will assume a multi-faceted role to guide Synerise towards its long-term goal of becoming the company listed on NASDAQ.

Jarosław Królewski, CEO of Synerise, added, "We are thrilled to welcome Simon to our team. His expertise will be invaluable as we continue to innovate and expand our reach in the AI and big data space. Simon's leadership and strategic insights will undoubtedly propel Synerise to new heights. His vision will be crucial as we continue to expand our offerings and explore new markets. Simon's leadership and strategic thinking will enhance our capabilities and drive our growth strategy forward. As a deep-tech company at the forefront of AI and big data solutions, Simon's expertise will be instrumental in steering our innovative endeavors, particularly in enhancing our AI platform, BaseModel.ai. Simon's appointment is a testament to our commitment to being a one of the global leaders in deep-tech AI."

About Synerise

Founded in 2013 in Krakow, Poland, and now impacting end-customers on 150 markets, Synerise is known for its advanced, proprietary BigData & AI solutions, serving leaders in Retail, Banking, eCommerce, Automotive, Insurance, Telco, and making 1 billion decisions supported by AI daily. Synerise has cemented its reputation as a deep-tech innovator, with offices in Warsaw, San Francisco, and Dubai. The company offers a SaaS platform where organizations can store and process data in real-time, enhancing personalization, prediction, and execution at hyper-scale. The company competes with the world's largest artificial intelligence technology companies by investing offensively in outstanding talented engineers and specialists.

Synerise is also the fastest-growing Polish company in the AI sector in Europe, according to the Financial Times 2022 & 2023 report, an elite British daily with an international focus on economic and financial issues, published in London since 1888.

Selected artificial intelligence products developed by the Synerise team are available as open source in the public domain. The Synerise team also publishes scientific papers in the field of big data and AI. This way, the company shares knowledge with the community and supports scientific achievements.

Synerise's scientific, research, and commercial work is recognized by personalities of the high-tech scene worldwide and in national and global competitions. In 2021, Synerise, along with international market giants such as Baidu and DeepMind was among the winners of the KDD Cup hosted by Stanford University in the US. The competition, which has been held for 24 years, is considered by the technology industry as one of the most prestigious AI and machine learning events in the world - the competition is also considered the informal world championship of artificial intelligence.

The company has also won awards in the field of artificial intelligence in competitions: Booking.com Data Challenge and Rakuten Data Challenge. The most recent success of the Polish Synerise team is winning 2nd place after nVidia in the prestigious RecSys Data Challenge organized by Twitter. Engineers from Synerise analyzed a dataset containing 1 billion tweets selected by Twitter in dozens of different languages (including Japanese and Thai).

For further information, contact:

Martyna Smak

office@synerise.com

792226682