Synerise | The client’s optimal purchasing path - cooperation between eobuwie.pl and Synerise

Client

With Synerise

2018

Position

Market leader in footwear (e-commerce), owning 26 stationary stores and sales on 17 European markets.

Market

Range

Sales on 17 european markets (modivo – 13 markets), 26 stationary eobuwie stores.

Employment

Challenges

Managing Expanding Data Volume:

Due to their dynamic growth in the European market, new private labels, and the launch of their own e-commerce platform like MODIVO, there was a significant challenge in processing and handling the constantly increasing volume of data.

Optimizing Customer Experiences in Real-Time:

The company needed a centralized system, a Customer Data Platform, to gather all information about customer behavior.

Solutions

Product recommendations on the website

Cross-selling between eobuwie.pl and MODIVO

Using data-driven segmentation

Using AI Time Optimizer module

Eobuwie.pl has been investing in new technologies for years. We have focused on innovation in the field of multi-channel sales. That is why we chose a technological partner that allowed us to optimize key sales processes. Thus, in 2018 we started our first project with Synerise. Our fruitful cooperation and dynamic expansion of the purchasing platform on foreign markets continues to this day.

Marcin Grzymkowski

President of eobuwie.pl S.A.