5.6 million retail banking clients (in 2021) Operates in 3 markets (PL, CZ, SK) 3.1 million users of the mobile app (in 2022)Number one in the banking sector according to the share of mobile users among total active customers (in 2022)
Employment
Approx. 7k employees (in 2022)
Challenges
Lack of consistent real-time
360 customer analytics for all omnichannel communication with the client.
The personalization of each channel needed development.
Automation mechanisms had to be implemented in development teams.
Solutions
Multiple departments dependent on the some tool - Synerise
Collecting customer feedback using NLP
Reduce time to market
Results
60%
increase in the number of leads generated by Synerise
1 week
time to market for the use cases described in case study
