Experience Hub

Deliver Context-Aware Interactions Across Every Channel and Touchpoint

Send messages that adapt to behaviors in real time. Communication Hub merges automation with personalization, turning every interaction — from email to in-app — into a seamless behavioral experience.

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Join innovative organizations using Synerise Platform

and explore hundreds of low code use cases

Why

The Empirical Case for Omnichannel

McKinsey's longitudinal research demonstrates: organizations excelling at personalization generate 40% more revenue. Hyper-personalized strategies produce up to 25% revenue growth and 50% lower acquisition costs. The effect sizes are large and reproducible across industries.

40%

more revenue from companies excelling at personalization

McKinsey, 2025

50%

lower customer acquisition costs with hyper-personalization

McKinsey, 2025

75%

of consumers expect smooth experiences across all channels

PwC, 2025

1.25×

more valuable — omnichannel customers vs. single-channel

McKinsey, 2025

89%

customer retention with strong omnichannel strategies

Aberdeen Group, 2025

10–30%

marketing ROI improvement from omnichannel transformations

McKinsey, 2025

Hyper-personalized CX strategies deliver up to 25% revenue growth and 50% lower customer acquisition costs (McKinsey, 2025)

75% of consumers expect smooth experiences across channels, but only 25% feel retailers deliver (PwC, 2025)

B2B buyers use 10+ channels during their purchase journey — omnichannel is no longer optional (McKinsey)

Companies implementing omnichannel transformations see 5-15% increase in total revenue and 10-30% marketing ROI improvement (McKinsey)

Companies with strong omnichannel strategies retain 89% of customers vs. only 33% with weak ones (Aberdeen Group)

What

Experience Hub: Core Capabilities

Delivers context-conditional interactions across every channel modality — composing automation logic with personalization functions to produce behaviorally-optimized experiences.

Multi-Modal Messaging

Email, SMS, push, in-app, web push, and WhatsApp — orchestrated from a single campaign composition interface.

Dynamic Content Rendering

Personalize every element — subject lines, images, offers, layouts — conditioned on real-time behavioral profile state.

Web & App Interventions

Deploy on-site and in-app personalization surfaces with behavioral triggers, recommendation frames, and contextual overlays.

Audience Computation

Compute segments from behavioral feature vectors, predictive model outputs, and custom attribute filters — with continuous real-time recomputation.

Campaign Analytics

Track delivery, engagement, and conversion across all channels with unified multi-touch attribution modeling.

Lifecycle Campaigns

Automated multi-step journeys for onboarding, re-engagement, winback, and loyalty — triggered by behavioral state transitions.

How It Works

Four Steps to Value

From raw data to real business impact — a clear path from ingestion to activation.

Step 01

Segment Audiences

Build dynamic segments from behavioral data, AI predictions, and custom attributes — updated in real time.

Behavioral segmentsPredictive segmentsLookalike audiencesCustom rules

Step 02

Create Content

Design personalized messages with dynamic content blocks, AI-generated copy, and template studios.

Drag-and-drop email builderDynamic content blocksAI subject linesTemplate library

Step 03

Orchestrate Delivery

Send across email, SMS, push, in-app, web push, and WhatsApp — with AI-optimized send times.

Omnichannel dispatchAI send-time optimizationFrequency cappingChannel preferences

Step 04

Measure Impact

Track delivery, engagement, and conversion across every channel with unified attribution modeling.

Cross-channel analyticsAttribution modelingA/B test resultsRevenue attribution

Modules

Communication Channels

Six omnichannel communication modules — from on-site dynamic content to email, push, SMS, WhatsApp, and in-app messages — delivering personalized experiences at every touchpoint.

On-Site Personalization

Hero Banner

Rec Frame

Pop-up

Hero BannerVB24.1K8.2%

Rec FrameVA18.4K12.4%

Pop-upVC9.2K3.8%

Sticky BarVA31.2K5.1%

A/B Test: Variant B winning+12.4% CTR

Dynamic Content

Dynamic Content Personalization

Deploy personalized on-site interventions — banners, overlays, recommendation frames, and injected content blocks — each conditioned on real-time behavioral state and subject to controlled A/B experimentation with statistical significance testing.

On-site banners with behavioral targeting, scheduling, and audience rules

Pop-ups triggered by exit intent, scroll depth, time-on-page, or custom events

Recommendation frames with slot-based personalization and fallback strategies

Insert containers for embedding dynamic content anywhere on the page

CSS/JS injection for deep on-site customization without code deploys

Built-in A/B testing with automatic winner selection and statistical significance

Interaction Composition Engines

Channel-Specific Authoring Environments

Dedicated composition environments for each communication modality — with WYSIWYG rendering, dynamic variable injection, Jinja2 templating, and integrated multivariate testing. Author once, distribute across the entire channel topology.

Email Editor

Drag-and-drop email builder

Email clients supported50+

A fully visual email studio with pre-built content blocks, responsive grid layouts, and live mobile/desktop preview. Build once, render perfectly across 50+ email clients.

Drag-and-drop block builder

Mobile + desktop live preview

Reusable content blocks library

Jinja2 dynamic personalization

AMP interactive emails

AI subject line generator

Email Builder

DesktopMobile

Header + Logo

Hero Image Block

Product A

Product B

Shop Now →

Footer · Unsubscribe

AI subject line: "Your personalized picks are here"

Mobile App Editor

Push, in-app & stories builder

Message formats6

Design rich push notifications, in-app messages, and multi-frame push stories with a visual editor. Preview on iOS and Android simulators before sending to millions.

Rich push with images & actions

In-app modal / banner / slideup / fullscreen

Push stories with carousel frames

Deep link to any app screen

iOS + Android live preview

Silent push for background sync

Mobile Preview

iOSAndroid

MyApp

Flash sale! 40% off your favorites

ViewDismiss

Push notification

Welcome back!Complete your profile for 10% off

Continue →

In-app modal

Dynamic Content Editor

On-site experiences builder

Display trigger types12

Create banners, pop-ups, recommendation frames, sticky bars, and injected content with a pixel-perfect visual editor. Target by segment, device, or real-time behavior — no deploy needed.

Pop-ups with exit intent & scroll triggers

Sticky bars & slide-in panels

Recommendation frames with AI slots

CSS/JS injection without deploys

A/B testing with auto-winner

Scheduling & frequency capping

On-Site Editor

Navigation bar

Hero section

Summer SaleUp to 50% off

Shop now

Reco slot 1

Reco slot 2

Reco slot 3

Targeting: VIP segment · Exit intent trigger

SMS & WhatsApp Studio

Conversational messaging builder

Countries covered190+

Compose SMS campaigns and WhatsApp Business messages with template approval workflow, rich media attachments, two-way conversation flows, and delivery cost optimization across global carriers.

WhatsApp template approval flow

Rich media: images, docs, location

Two-way conversation builder

Automated reply branching logic

Global carrier cost optimization

Character count & segment calc

Conversation Builder

SMSWhatsApp

Hi Sarah! Your order #4821 is ready for pickup. Show this SMS at the counter. 🎁10:24

Great! Can I pick it up after 6pm?10:26

Of course! Store is open until 9pm. We'll keep it at the pickup desk. See you! 😊10:26

2 segments · 148 charsCost: $0.012 / msg

Web Push Studio

Browser notification builder

Browsers supported4

Design web push notifications with hero images, action buttons, and custom badges for Chrome, Firefox, Safari, and Edge. Set TTL for time-sensitive campaigns and frequency caps to prevent opt-outs.

Cross-browser: Chrome, Firefox, Safari, Edge

Hero images & action buttons

Custom badge & vibration patterns

TTL for time-sensitive offers

Frequency capping per user

Opt-in prompt customization

Web Push Preview

Chrome · Windows

New arrivals just for you

Check out 12 new products matched to your style

ViewLater

Safari · macOS

New arrivals just for you

Check out 12 new products matched to your style

ViewLater

Firefox · Linux

New arrivals just for you

Check out 12 new products matched to your style

ViewLater

TTL: 24h · Frequency cap: 2×/week

Results

Experience Hub Performance Metrics

Synerise Experience Hub produces measurable lift across engagement rates, conversion probabilities, and retention curve improvements.

Email open rate

Before

18%

After

34%

+89%

Push notification CTR

Before

1.2%

After

4.8%

+300%

Cross-channel attribution

Before

Siloed

After

Unified

Full view

Content personalization

Before

3 variants

After

1:1

Per user

Campaign launch time

Before

3 days

After

30 min

144× faster

Customer retention

Before

64%

After

89%

+39%

Architecture

Experience Hub Architecture

A multi-modal delivery system that composes audience segmentation, content personalization functions, and cross-channel orchestration into a unified communication pipeline.

Audience Layer

Segmentation

Dynamic segmentsAI segmentsLookalike audiencesCustom rules

Targeting

Behavioral triggersContextual targetingFrequency capsExclusion rules

AI Personalization

Content optimizationSend-time AISubject line AIChannel preference

Content Layer

Template Studio

Drag-and-drop builderDynamic blocksResponsive designBrand kits

Content Types

EmailSMSPushIn-appWeb pushWhatsApp

Dynamic Content

1:1 personalizationProduct recsCountdown timersConditional blocks

Delivery Layer

Channel Engine

High-throughput deliveryDeliverability optimizationISP managementBounce handling

Analytics

Open/click trackingConversion trackingRevenue attributionHeat maps

Orchestration

Journey builderMulti-step flowsA/B testingLifecycle campaigns

Comparison

Point Solutions vs. Synerise Experience Hub

How Synerise's unified experience platform compares to using separate channel-specific tools.

Feature

Traditional

Synerise

Channels

1-2 per tool

Email, SMS, push, in-app, web push, WhatsApp

Personalization

Segment-based

1:1 per-user, real-time

Data source

Own limited data

Full behavioral + AI predictions

Send optimization

Manual scheduling

AI-powered per-recipient timing

Attribution

Per-channel only

Cross-channel, multi-touch

Testing

Simple A/B

A/B/X with auto-winner + multi-armed bandits

How

207 Applied Research Scenarios

Empirically validated implementations across industries — each documenting measurable effect sizes and methodology.

Cross-sell recommendations with category tabs based on last purchased product

Medium

Display cross-sell recommendations grouped into category tabs based on the customer's most recently purchased product

AI recommendationsPersonalizationother

Saving and recovering product configuration

Advanced

Help customers return to unfinished product configurations and complete their purchase

AutomationCouponsDynamic contentemail

Dynamic Content Scratch Card

Medium

Engage visitors with an interactive dynamic content scratch card offering a discount on selected product categories

Dynamic contentPersonalizationwebsite

Brickworks product template with AI-based similar recommendations

Medium

Create a Brickworks schema for a product template enriched with AI-driven similar item recommendations

New customersother

Brickworks loyalty template with tiered offer

Advanced

Create a Brickworks schema for an email template with tiered offer based on an expression

New customersother

Displaying a set of promotion banners powered by a Brickworks schema

Medium

A Brickworks-powered schema that returns multiple promotion banners in JSON, enabling client applications to freely design carousels or lists

New customersother

Spin the Wheel promotion pop-up

Intro

Engage visitors with a gamified “spin to win” pop-up that that unlocks instant discount rewards

Dynamic contentwebsite

Display list of available coupons in a mobile app

Medium

Make use of a predefined template which lets you display the list of promotions directly in the mobile app

ExpressionsLoyaltyNew customersother

Loyalty card with barcode and current point balance in a mobile app

Medium

Make use of the predefined template letting you display a loyalty card directly in the mobile app

ExpressionsLoyaltyNew customersother

Browse all 337 use cases on Synerise Hub

FAQ

Frequently Asked Questions

Adjacent Research Domains

Each hub represents a distinct computational domain. Together, they compose a unified behavioral intelligence substrate.

Behavioral Data Hub

Absorb & Transform Behavioral Profiles In Real Time and at Any Scale

AI Hub

Understand, Infer & Predict Behavior With the World's Most Advanced AI Model

Automation Hub

Orchestrate Intelligence Across Systems And Act with Speed and Precision

Decision Hub

Measure, Simulate & Optimize Outcomes With Continuous, Data-Driven Intelligence

Data Modeling Hub

Define, Evolve & Govern Your Data Models Without Complexity or Downtime

Ready to apply behavioral science to your data?

Explore how Experience Hub can serve as the computational backbone for real-time behavioral intelligence in your organization.

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