Behavioral Data Hub

Absorb & Transform Behavioral Profiles In Real Time and at Any Scale

The proprietary Terrarium data engine continuously captures, processes, and enriches behavioral data into living, evolving profiles. Each signal becomes part of a dynamic identity graph — enabling instant insight, personalization, and prediction.

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Why

The Science of Behavioral Data

The CDP market is projected to reach $28.2B by 2028 (39.9% CAGR). Yet most organizations utilize only 47% of their platform capabilities. The gap between data collection and behavioral activation represents the primary research frontier in applied customer intelligence.

$7.4B

global CDP market size in 2024, growing at 39.9% CAGR

MarketsandMarkets, 2025

67%

of marketers have adopted a CDP, but use only 47% of capabilities

Gartner, 2024

80%

of organizations plan to increase CDP spending

IDC, 2024

23×

more likely to acquire customers when truly data-driven

McKinsey, 2025

6×

more likely to retain customers with unified behavioral profiles

McKinsey, 2025

19×

more likely to be profitable with behavioral analytics

McKinsey, 2025

Only 17% of companies report high utilization of their CDP — most are leaving value on the table (Gartner, 2024)

90% of enterprise data is unstructured — behavioral analytics platforms now turn this into actionable customer intelligence at scale

By 2030, companies will integrate behavioral data from reviews, social media, and purchase history for hyper-personalized offers (McKinsey)

Data-driven organizations see 240 percentage points greater shareholder returns during economic disruption

40% of large enterprises will deploy AI to measure and analyze behavioral patterns by 2028 (Gartner, 2025)

What

Behavioral Data Hub: Core Capabilities

Captures, transforms, and enriches raw behavioral signals into continuously-evolving profile representations — constructing a real-time identity graph that serves as the canonical substrate for all downstream inference.

Real-Time Event Streaming

Ingest billions of events per month from heterogeneous sources — web, mobile, IoT, POS — with sub-second end-to-end latency.

Identity Resolution

Merge anonymous and known entities into unified profiles using deterministic and probabilistic matching across devices, channels, and sessions.

TerrariumDB Data Engine

Proprietary compute engine that continuously materializes computed attributes, segment memberships, and behavioral scoring functions on profile state.

Dynamic Profile Enrichment

Automatically augment profiles with time-windowed aggregate metrics, frequency distributions, and lifecycle stage classifiers.

Schema-Flexible Ingestion

Accept arbitrary data shapes without pre-defined schemas — events, transactions, catalog items, and custom object types.

Privacy-First Architecture

Formal consent state management, configurable retention policies, and PII protection applied uniformly across all profile data.

How It Works

Four Steps to Value

From raw data to real business impact — a clear path from ingestion to activation.

Step 01

Capture

Ingest raw behavioral signals from every touchpoint — web, mobile, POS, IoT, 3rd-party APIs — in real time with sub-second latency.

SDK auto-instrumentationServer-side event streamingBatch import pipelinesWebhook listeners

Step 02

Resolve

Match anonymous and known identities across devices, sessions, and channels into a single unified customer profile.

Deterministic ID matchingProbabilistic identity resolutionCross-device graphRetroactive stitching

Step 03

Enrich

Automatically augment profiles with computed attributes, behavioral scores, segments, and lifecycle indicators.

Real-time aggregatesExpression engine (Jinja2)Behavioral scoringCustom computed fields

Step 04

Activate

Push enriched profiles downstream — to automation workflows, personalization engines, analytics dashboards, and external systems.

Event-driven triggersAPI & webhook deliveryData streamingReverse ETL

Modules

Profile & Identity Modules

Six core modules powering Synerise's behavioral data platform — from unified 360° profiles and identity resolution to enterprise-grade consent management and data governance.

Customer Profile

ID: a3f9…2d7e

Online

3,841

Events

Score

$2.1k

LTV

Segments

Recent activity

Product viewed2m ago

Email opened18m ago

Purchase #92811h ago

App session start4h ago

Push notification tap6h ago

Survey completed1d ago

VIPMobile UserEmail ActiveLoyal

Profile Cards

360° Customer Profile Cards

A complete, continuously-updated view of every entity — consolidating temporal activity sequences, attribute vectors, transaction logs, event streams, and consent state into a single canonical representation with real-time materialization.

Unified customer timeline showing every interaction across all channels

Rich profile attributes with custom fields, computed values, and behavioral scores

Full transaction history with order details, returns, and lifetime value tracking

Event stream viewer with filtering by event type, source, and time range

Consent status dashboard showing GDPR preferences and opt-in/opt-out history

Behavioral Signal Taxonomy

A structured ontology of behavioral event types, ingested from heterogeneous sources into a unified observation layer for downstream modeling.

Website

VisitsClicksCustom eventsAgreementsLanding PageSession eventsDynamic Content viewsForm submitsPage visits

eCommerce

Likes/DislikesFavorite productsProduct viewsTransactionsRecommendation views/interactionsCampaign eventsCustom events

Mobile App

Application startScreen viewScreen interactionCampaign eventsProduct views/clicksAgreementsCustom eventsClient session events

AdFormGoogle Marketing/AdsMeta

Offline / POS

TransactionsInteractions with beaconsGeolocationDigital signageReceipt printers

3rd Party Data

Weather dataExternal activitiesCustom eventsBilling eventsTicketing system eventsPersonal data modificationseWalletDelivery events

Data Storage

GCSS3Azure BlobBigQuerySnowflakesFTPPub/Sub

Results

Measurable Impact on Customer Intelligence

Organizations deploying Synerise Behavioral Data Hub report statistically significant improvements across key data integration and personalization performance metrics.

Profile completeness

Before

34%

After

92%

+170%

Event processing latency

Before

8.2s

After

0.3s

27× faster

Cross-device match rate

Before

41%

After

89%

+117%

Data activation speed

Before

48h

After

< 1s

Real-time

Data source coverage

Before

3 channels

After

12+ channels

4× more

Audience segment accuracy

Before

62%

After

94%

+52%

Architecture

Behavioral Data Hub Architecture

A multi-layer computational pipeline that transforms raw behavioral signals into continuously-evolving profile representations — serving as the canonical data substrate for all downstream inference and activation systems.

Data Ingestion Layer

SDKs & Plugins

Web SDKMobile SDKReact NativeFlutter

API Gateway

REST APIBatch APIStreaming APIWebhooks

Data Connectors

S3 / GCSBigQuerySnowflakesFTP

Processing Engine

Identity Resolution

Graph matchingDeterministicProbabilisticRetroactive

Stream Processing

Event enrichmentReal-time transformsDeduplicationValidation

Compute Engine

AggregatesExpressionsScoringSegments

Profile Store

Unified Profiles

360° viewTimelineAttributesConsent

Governance

RBACAudit trailRetention policiesPII masking

Activation API

Real-time queriesSegment exportWebhooksData streaming

Comparison

Traditional CDP vs. Synerise Behavioral Data Hub

See how Synerise's real-time behavioral approach compares to traditional Customer Data Platforms.

Feature

Traditional

Synerise

Data ingestion

Batch imports (hourly/daily)

Real-time streaming (<1s)

Identity resolution

Deterministic only

Deterministic + probabilistic + retroactive

Profile enrichment

Scheduled recalculation

Continuous, sub-second

Schema flexibility

Rigid, pre-defined schemas

Schema-flexible, any data shape

Data activation

Segment export (24h delay)

Real-time triggers & streaming

Scale

Millions of profiles

Billions of events/month

How

8 Applied Research Scenarios

Empirically validated implementations across industries — each documenting measurable effect sizes and methodology.

Traffic Dispatcher for Control Group Allocation in Multiple Campaigns

Medium

Use a predefined template script to create a dispatcher for control group

AB testDynamic contentPredefined DC templateswebpush

Send customer data to SFTP server

Intro

Create a workflow that creates a folder in the SFTP server and exports customer data there

AutomationThird-party integrationthird-party

Call center dashboard

Advanced

Create a custom dashboard for call center

AggregatesDashboardsDynamic contentother

Import customers to Synerise by file upload

Intro

Use Automation Hub to import a CSV file with your customers' data to Synerise

AutomationImportNew customersother

Predict replenishment

Advanced

Create a workflow to use analytics and predict the time of a customer's next recurring purchase. Send them an email at the best time

AggregatesAutomationEmail communicationemail

Send any event to Facebook

Advanced

You can use automation to relay any events from Synerise to Facebook

FacebookWebhookThird-party integrationthird-party

Import transactions to Synerise

Medium

Import transactional data from a local file with Data Transformation and Automation Hub

AutomationData TransformationImportthird-party

Customers' data import from SFTP server

Medium

Synchronize data of your customers kept on an SFTP server with their profiles in Synerise

AutomationData TransformationImportthird-party

Browse all 337 use cases on Synerise Hub

FAQ

Frequently Asked Questions

Adjacent Research Domains

Each hub represents a distinct computational domain. Together, they compose a unified behavioral intelligence substrate.

AI Hub

Understand, Infer & Predict Behavior With the World's Most Advanced AI Model

Automation Hub

Orchestrate Intelligence Across Systems And Act with Speed and Precision

Decision Hub

Measure, Simulate & Optimize Outcomes With Continuous, Data-Driven Intelligence

Data Modeling Hub

Define, Evolve & Govern Your Data Models Without Complexity or Downtime

Experience Hub

Deliver Context-Aware Interactions Across Every Channel and Touchpoint

Ready to apply behavioral science to your data?

Explore how Behavioral Data Hub can serve as the computational backbone for real-time behavioral intelligence in your organization.

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