New Feature: Advanced data export with dynamic expressions & aggregates

We’re excited to introduce a major enhancement to the Get Profiles node in Automation module in  Synerise—allowing for the export of dynamic expressions, aggregates, and segmentation assignments. This update significantly improves data flexibility, enabling users to export real-time calculated insights instead of just static values.

How This Feature Works

With this update, users can:

✅ Export Profile Tags – Select profile tags to create dedicated columns in the export file, with values indicating whether each customer has a given tag (true/false).

✅ Export Expressions – Choose custom expressions to be calculated dynamically per customer at the moment of export. These values will be exported as separate columns, ensuring that insights are always fresh and context-aware.

✅ Export Aggregates – Select aggregates to be computed for each customer profile before export, providing deeper insights into purchase behavior, engagement levels, and more.

✅ Segment affiliation check – Select specific customer segments to check whether each profile belongs to them (true/false) at the time of export.

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Key Benefits

• More powerful customer insights – Export real-time expressions and aggregates, ensuring data freshness and deep analytical value.

• Greater flexibility – Structure datasets with custom attributes, expressions, and segment memberships, making analysis more comprehensive.

• Smooth integration – While this case focuses on Google Cloud Storage, you can export enriched customer data to Amazon, Facebook, or any external system using Outgoing Integration.

With these enhancements, Synerise empowers businesses to export, analyze, and act on customer data in a more intelligent and flexible way than ever before.

For more details, check out our User Guide.

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