At Synerise, we're committed to strengthening automation possibilities and giving businesses the tools they need to manage their data effectively. That’s why we’ve introduced a major enhancement to the Get Profiles node in Automation module in  Synerise—allowing for the export of dynamic expressions, aggregates, and segmentation assignments. This update significantly improves data flexibility, enabling users to export real-time calculated insights instead of just static values.

How This Feature Works

With this update, users can:

• ‍Export Profile Tags – Select profile tags to create dedicated columns in the export file, with values indicating whether each customer has a given tag (true/false). ‍
• Export Expressions – Choose custom expressions to be calculated dynamically per customer at the moment of export. These values will be exported as separate columns, ensuring that insights are always fresh and context-aware. ‍
• Export Aggregates – Select aggregates to be computed for each customer profile before export, providing deeper insights into purchase behavior, engagement levels, and more. ‍
• Segment affiliation check – Select specific customer segments to check whether each profile belongs to them (true/false) at the time of export.

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With these enhancements, Synerise empowers businesses to export, analyze, and act on customer data in a more intelligent and flexible way than ever before.

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Whether you're building advanced dashboards, feeding data into external systems, or preparing targeted communication campaigns, this update ensures that your exported data is not just current—but calculated, contextual, and ready to drive decisions.

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