Imagine knowing exactly which item will resonate with each of your customers. Our Best Fit Predictions make it a reality. By analysing customer behaviour and preferences, we identify the ideal attributes value - be it the best brand, category, colour, or any other characteristic - that will engage your customer. Then, you can use it to introduce personalized and targeted messages tailored exclusively to your customer preferences.
Feature Description
Best Fit is a new model in the Predictions module designed to identify the most proper item or attribute value for individual customers. It allows users to configure predictions using specific item characteristics such as brand, category or any other attribute available in the item (product) feed. The feature can be set up from scratch or using pre-defined scenarios through a step-by-step configuration process. It finds the best option for each customer profile within the base segment. This functionality can be applied to different item attributes, making it useful for personalised communication targeting and product recommendation strategies.
Feature Highlights
- Customisable Predictions: Configure predictions based on any item attribute in your feed.
- Pre-defined scenarios: Choose from ready-to-use templates or create your own from scratch.
- User-friendly setup: Our step-by-step wizard makes configuration a breeze, even for non-technical users.
- Out-of-the-box segments: Identify and leverage customer segments from ready-to-use dashboards.
- Pre-defined analytics: Review and analyse predictive results from dedicated dashboards.
Key benefits
- Increase conversion rates: Present customers with items they are most likely to love and buy.
- Improve customer experience: Delight your audience with precise recommendations that feel personalised.
- Optimise marketing ROI: Focus your efforts on promoting the right products to the right customers.
- Increase customer lifetime value: Build loyalty by consistently meeting customer preferences.
Possible applications
- Personalise email campaigns (newsletters) based on customer sentiment towards a specific brand.
- Tailor push notifications and SMS messages to select the most appropriate product based on the customer's expectations.
- Enhance the in-app experience with an offer tailored to the customer's favourite category.
- Display dynamic content based on the customer's preferred style.
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