We’re excited to introduce a new enhancement to our Dynamic Content campaigns—the ability to define how the campaign treats first-time visitors, i.e., users who have not yet created a profile and for whom audience conditions cannot be determined.
A new optional checkbox allows you to decide whether first-time visitors should be treated as part of the audience or excluded.
This update ensures more accurate campaign delivery and reporting, which is crucial, for example, in loyalty scenarios to provide a personalized experience on your website.
How this feature works
Sometimes, when launching a campaign for a specific audience, we face the challenge that first-time visitors may not have their profile created in Synerise for a few seconds. As a result, we are unable to determine whether these users meet the audience conditions. In such cases, we want the option to decide whether to treat these users as part of the audience or not.
Key benefits
For more detailed information, check our User Guide.