Personalization-First Landing Pages

Picture a landing page that adapts instantly to each visitor, displaying the most relevant content tailored to their unique interests. By leveraging real-time data, customer behaviors, and preferences, our platform lets you create dynamic experiences—showing each visitor exactly what matters to them, from prediction-based content and personalized recommendations to location-based offers and timely reminders. Bring every interaction to life with content that speaks directly to your audience, maximizing engagement and conversion from the moment they land on your page.

Feature description

New Landing Page features are designed to empower you to easily create personalized content with dynamic variables, intuitive editing tools as well as pre-built templates, allowing you to craft unique, data-driven experiences with minimal effort.  

Fully control every step of each landing page experience with the content preview option at any point of time, performance analytics on visits, clicks, conversions, etc. and ability to configure fallback behaviour for static content display in case of unavailability of dynamic content.

Synerise’s dynamic, personalized Landing Pages are here to transform how you engage your customers, offering a fully tailored experience with every interaction.

Key Benefits

  • Increased Customer Engagement with real-time personalization: Tailoring content to individual preferences (e.g., based on past purchases, browsing history, or real-time behaviors) makes the experience more engaging and encourages users to spend more time on the page.
  • Comprehensive Control and Analytics: the landing page module provides intuitive editors, predefined templates, and dynamic variables to simplify design and customization.  Having access to real-time previews helps marketers monitor engagement on the landing page. Similarly, performance analytics enables marketers to track visits, clicks, conversions, and more.
  • Consistent Cross-Channel Personalization: Dynamic landing pages align with multichannel campaigns, ensuring the user experience remains cohesive across all touchpoints, from email and SMS to social media and web.

Possible applications

Transform Anonymous Visitors into Engaged Customers

Use dynamic data to personalize each visit, in real-time. Your customers' behaviour is an invaluable source of information on which you can build communication. To an unknown customer who visits your Landing Page for the first time, you can present bestseller offers or generic promotions. As the customer performs more actions, visits or rates products, and makes transactions, you can totally change the appearance of the Landing Page.

Use Advanced Personalization Factors, Beyond User Context

Personalization can go deeper than just user history. Impact the personalization with various contextual factors:

  • Location: Tailor content to the user’s location.
  • Weather: Dynamically change promotions based on local weather.
  • Time of Day: Adjust messaging and offers based on when users are browsing.
  • Real-Time Social Proof: Show trending products or popular recommendations for both online and in-store experiences.

Multichannel Flexibility and Automation with Control

The multichannel capability of personalized landing pages allows businesses to direct users from any communication channel—such as push notifications, SMS, or emails —to targeted landing pages, or even embedding them as webviews within mobile apps. Combined with automation, it enables advanced customer journeys, triggering specific interactions based on user engagement with the landing page. This approach ensures consistent, relevant experiences across channels, maximizing engagement and conversion opportunities.

Use Cases

Check out use cases from Synerise’s library, showing how automated triggers can drive interactions seamlessly:

Feature highlights

Editing & Personalization Tools

  • Inserts: Content inserts to personalize landing page.
  • Predefined Templates: Ready-to-use templates to accelerate landing page creation.
  • Editors: Intuitive drag&drop editors for easy design and customization.
  • Code Editor with configuration form:  the possibility to create templates from scratch in the code editor and configuration form for each template, which makes editing the template simple and error-proof, possible for anyone, even without no coding skills.

Real-Time Preview for Ultimate Control

Landig page preview is possible at any stage of work - you can control what is displayed for a particular customer from the landing page editor or campaign.

Detailed Analytics to Drive Performance

Every landing page visit generates an event based on which you can build various analytics.

Fallbacks & Error Management for Seamless Experiences

Fallback configurations ensure smooth user experiences, even when dynamic content fails to render, by displaying default content.