Pricing

Simplified Template Configuration: New Variables Types

Say goodbye to hardcoding. We’ve added support for files, catalogs, and customer attributes as variable types. Now you can update templates faster — no code edits required.

At Synerise, we’re committed to making template configuration as intuitive and flexible as possible—so both technical and non-technical users can quickly adapt content to their needs without diving into code.

To support this vision, we’ve introduced three new Synerise variable typesfiles, catalogs, and customer attributes—which can now be embedded directly into your communication templates. Combined with our customizable configuration forms, these variables allow anyone on your team to adjust key elements of the template with just a few clicks.

A Simpler Way to Customize Templates

Our approach puts powerful tools into the hands of all users, regardless of their technical experience. By using a configuration form with intuitive input types—like text fields, toggles, and dropdowns—you can control various aspects of the template without touching the code.

And with support for Synerise Insert Select, you can go even further by embedding elements like product recommendations, aggregates, or behavioral metrics (e.g., last-seen products) into your templates using the same visual interface.

How this feature works

  • Files – Enables you to select files, such as images, directly from a dropdown list in the configuration form. This eliminates the need to manually search through code and enter image URLs, making template customization faster and more user-friendly.
  • Catalogs – Lets you select a product catalog directly from a dropdown list in the configuration form. This is especially useful for templates featuring banners or promotional content, allowing you to easily switch the referenced catalog across different communications. Instead of manually editing the code to update the catalog name, you can simply select it from the dropdown, saving time and reducing errors.
  • Attributes – Allows you to select a customer attribute, such as name or email, directly from a dropdown list. This is especially useful when personalizing templates, as it lets you easily swap attributes across different communications without manually editing the template.

This update is all about removing friction from your workflow—so your teams can focus on creativity and strategy, not on syntax and manual editing. Whether you're launching a product campaign, updating loyalty communications, or running A/B tests, template personalization has never been easier. Start building smarter, more adaptable templates today—because personalization should be powerful and easy to use.

Use Cases

We’ve expanded our use case catalog with new, real-world scenarios! 🚀 Built on insights from our customers and powered by the latest features in our platform, these use cases are designed to help you unlock even more value.
Campaigns

Simplified Template Configuration: New Variables Types

Say goodbye to hardcoding. We’ve added support for files, catalogs, and customer attributes as variable types. Now you can update templates faster — no code edits required.

At Synerise, we’re committed to making template configuration as intuitive and flexible as possible—so both technical and non-technical users can quickly adapt content to their needs without diving into code.

To support this vision, we’ve introduced three new Synerise variable typesfiles, catalogs, and customer attributes—which can now be embedded directly into your communication templates. Combined with our customizable configuration forms, these variables allow anyone on your team to adjust key elements of the template with just a few clicks.

A Simpler Way to Customize Templates

Our approach puts powerful tools into the hands of all users, regardless of their technical experience. By using a configuration form with intuitive input types—like text fields, toggles, and dropdowns—you can control various aspects of the template without touching the code.

And with support for Synerise Insert Select, you can go even further by embedding elements like product recommendations, aggregates, or behavioral metrics (e.g., last-seen products) into your templates using the same visual interface.

How this feature works

  • Files – Enables you to select files, such as images, directly from a dropdown list in the configuration form. This eliminates the need to manually search through code and enter image URLs, making template customization faster and more user-friendly.
  • Catalogs – Lets you select a product catalog directly from a dropdown list in the configuration form. This is especially useful for templates featuring banners or promotional content, allowing you to easily switch the referenced catalog across different communications. Instead of manually editing the code to update the catalog name, you can simply select it from the dropdown, saving time and reducing errors.
  • Attributes – Allows you to select a customer attribute, such as name or email, directly from a dropdown list. This is especially useful when personalizing templates, as it lets you easily swap attributes across different communications without manually editing the template.

This update is all about removing friction from your workflow—so your teams can focus on creativity and strategy, not on syntax and manual editing. Whether you're launching a product campaign, updating loyalty communications, or running A/B tests, template personalization has never been easier. Start building smarter, more adaptable templates today—because personalization should be powerful and easy to use.

Product Newsletter
Stay up to date with the latest Synerise product updates, new features, and practical insights — delivered straight to your inbox. Just subscribe to our weekly communication!
Read about our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Key benefits

Explore the core advantages of this feature and discover the value it brings to your daily work with Synerise.

User-friendly campaign customization

Easily modify templates through a structured configuration form with no coding required.

Empower non-technical users to effortlessly adjust campaign templates

Enable non-technical users to easily customize campaign templates, fostering smoother collaboration across teams.

Reduce manual template edits and streamline campaign setup

Minimize manual template edits to streamline and accelerate campaign setup.

Use Cases

Explore real-life use cases that demonstrate how to apply this feature in practice through inspiring, ready-to-use scenarios that solve real challenges.
No items found.

Share your feedback with us!

Want to share your thoughts or have any questions about this article?
Leave us a message — we’d love to hear your opinion!
Synerise is the controller of your personal data processed for the purpose of fulfilling your request specified in this form. You may withdraw your consent at any time by contacting us. For more information on how we process your personal data and what rights you have, see our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.