The cover image for a blog post about lead management presents a notebook, pencil and a human figure on the cover of the notebook.

Can You Explain Lead Management to Your Grandmother?

Marketers often use terms like lead management, generation or nurturing, even though the understanding of these terms may be different for each person. Even professionals might have trouble explaining these terms if they haven’t run lead-oriented campaigns yet. If you’re interested in these strategies, you need to become familiar with the terms below.   Lead […]

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Start All Your Campaigns with These Marketing Automation Best Practices

How often do you feel absolutely sure that you’re making the most of your marketing automation campaigns? If your answer is “every time”, congratulations, but beware—there’s always something to improve or collect. This post will show you some marketing automation best practices and must-haves you need to check before launching the best campaigns ever. Level […]

The cover image presents a symbol of an email marketing campaign - an open inbox with an envelope inside, marked with number 5.

How to Design a Spam-Proof Email Marketing Campaign

Some people say that getting into somebody’s email box is like coming to a dinner. You must get an invitation, be nice, polite and funny. But is it possible for marketers to meet all these expectations in every email marketing campaign? According to the Email Marketing Report issued by DMR, 25% of marketers admit to […]

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Content Writing Hacks Stolen from a Psychology Class

New technologies that monitor customer behavior online allow us to gradually learn more about them and their preferences. But that’s not all, since we can also pick up on many habits that make their future behavior easier to predict. This is a consequence of the rules that govern our thinking, which have much to offer […]

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How to Choose and Track the Right KPIs in Marketing

According to estimates from Arizona State University, the volume of global business data doubles each year. Collecting and properly analyzing this data is a key challenge for every business enterprise. In order to properly leverage the insights gained from examining the data, it’s important to set and pursue the right goals. Check out the most […]

This cover picture presents brand building as a set of geometrical shapes forming a diamond - the brand.

Brand Building Is Fun! 5 Steps to Make a Brand That Rocks

In the language of every human being (not only marketers), there are many words that each of us understand subconsciously but explaining them turns out to be quite a challenge, like “egalitarianism”, “interlocutor” or “decadence”. Or, taking into account the topic of this blog post—brand. Not to mention brand building. The first thing that probably […]

Web push notifications - cover. The image represents desktop and mobile screens with highlighted notifications.

What Are Web Push Notifications? Your Secret Weapon!

Mobile and desktop devices are our touch points to the external world, and in many cases are our primary source of information and connectivity. But they can also be a distraction. With the use of communication channels, you can keep users informed and engaged but make sure they do not feel overwhelmed with too much […]

The image shows a graphic representation of Net Promoter Score (NPS) with human faces of different moods and signs above their heads.

Why You Should Track Net Promoter Score (NPS)

Marketers know that acquiring loyal clients doesn’t happen by accident. The use of NPS, or Net Promoter Score, can help. Let’s take a closer look at how this tools can have a positive impact on marketing activities and highlight how your customer satisfaction rate is connected with your brand’s growth. What is Net Promoter Score? […]

Marketing Cloud cover - the image shows a combination of clouds and symbols: percentage, plus, elipsis

Why Marketing Cloud Rules the Digital Business World

Remember the times of your childhood, when you lay on the grass on a hot day and watched the fluffy white clouds drifting in the sky? You can still daydream while gazing at the sky today but a new kind of cloud has become an integral part of the business landscape. Let’s take a look […]